Post by account_disabled on Mar 10, 2024 1:45:03 GMT -2
Although SMS is considered by many to be a disused tool, whose maximum efficiency was reached in the internet era before the spread of instant messaging platforms, its use in marketing is far from obsolete. Precisely due to the lack of invasiveness of the channel , in fact, sending short, direct and immediate messages is an excellent solution for companies that want to achieve success and stand out in a highly competitive market. Moreover, high versatility is one of the aspects that characterizes this type of service, making it a touchpoint suitable for achieving different objectives and adaptable to the various needs of the company .
The company that decides to implement it within its Hong Kong Telegram Number Data strategy, therefore, not only has the possibility of choosing the type of message best suited to its marketing purposes, but also the sender SMS . Of the latter, what options are available? We will define them in the next paragraphs, we will specify the differences and we will see, through practical examples, how two different brands, with different business intentions, were able to obtain a high return on investment, thanks to the Ediscom SMS marketing solution. Sender SMS: personalized or numeric? One of the aspects that distinguishes SMS from other forms of direct marketing, such as DEMs, is the possibility of choosing the type of sender .
What does it mean? A company that wants to promote its business by sending short and immediate messages has the opportunity to decide whether to customize it, inserting the brand name as the addressee, or to leave the specification of the brand name to the text. The result will be, in the first case, the creation of a short message service with a personalized sender and, in the second case, a numeric one . These are two distinct solutions which, depending on the business objectives to be achieved, are able to adapt perfectly to the needs of the company. Each of these, in fact, differs from the other due to its own characteristics, a factor that makes them suitable for specific purposes.
The company that decides to implement it within its Hong Kong Telegram Number Data strategy, therefore, not only has the possibility of choosing the type of message best suited to its marketing purposes, but also the sender SMS . Of the latter, what options are available? We will define them in the next paragraphs, we will specify the differences and we will see, through practical examples, how two different brands, with different business intentions, were able to obtain a high return on investment, thanks to the Ediscom SMS marketing solution. Sender SMS: personalized or numeric? One of the aspects that distinguishes SMS from other forms of direct marketing, such as DEMs, is the possibility of choosing the type of sender .
What does it mean? A company that wants to promote its business by sending short and immediate messages has the opportunity to decide whether to customize it, inserting the brand name as the addressee, or to leave the specification of the brand name to the text. The result will be, in the first case, the creation of a short message service with a personalized sender and, in the second case, a numeric one . These are two distinct solutions which, depending on the business objectives to be achieved, are able to adapt perfectly to the needs of the company. Each of these, in fact, differs from the other due to its own characteristics, a factor that makes them suitable for specific purposes.