Post by account_disabled on Mar 7, 2024 6:06:22 GMT -2
One of the most advantageous, but at the same time most delicate and complex objectives of an inbound marketing service is undoubtedly lead generation . The lead is not a customer reached by chance, but on the contrary, it is a potential customer who has followed a specific path (the buyer's journey), taking an interest in the company's offer and interacting with the content made available. It is therefore a 'hot' contact, which is only one step away from the final offer. Having said that, the crucial question I often hear is: how long does it take to generate leads in an inbound marketing service? The answer is not as simple as it seems. There are several variables to take into consideration such as: the chosen target; the channels for dissemination and promotion of content; the format of the contents themselves.
The truth is that it is difficult if not impossible to Germany Phone Number give a clear answer to this question. From experience in our lead generation projects, we see the first contacts arrive no earlier than 3 months after the start of the project. But we must be careful to immediately dispel the legends that regularly give rise to unreal expectations about lead generation timing. Here are the 3 false myths that those looking for an inbound marketing service must know so as not to create wrong expectations . In an inbound marketing service + invested budget = + results in a short time? False The phrase I often hear repeated is that the more budget invested in lead generation, the greater the results in the short term . Unfortunately, this is not always true. In an inbound marketing service, the main objective is not to generate leads 'randomly' but to generate the right leads.
It is therefore necessary to implement a highly targeted marketing strategy and this takes time . Therefore, more than a huge investment, an accurate strategy is needed which must include: Careful study and identification of the buyer persona they want to attract; Creation of content on blogs and authoritative sites to attract our specific buyer persona; Activities on social media (in B2B especially LinkedIn), to increase the fan base; Implement marketing automation to monitor and nurture contacts. It must therefore be taken into account that, by activating these basic levers, the results will generally not be seen before 4 months. However, purchasing contacts will bring value over time and the various activities implemented will constitute a real company asset Can the results of SEO positioning be seen quickly? False The previous point relating to the content marketing strategy is intimately connected to SEO.
The truth is that it is difficult if not impossible to Germany Phone Number give a clear answer to this question. From experience in our lead generation projects, we see the first contacts arrive no earlier than 3 months after the start of the project. But we must be careful to immediately dispel the legends that regularly give rise to unreal expectations about lead generation timing. Here are the 3 false myths that those looking for an inbound marketing service must know so as not to create wrong expectations . In an inbound marketing service + invested budget = + results in a short time? False The phrase I often hear repeated is that the more budget invested in lead generation, the greater the results in the short term . Unfortunately, this is not always true. In an inbound marketing service, the main objective is not to generate leads 'randomly' but to generate the right leads.
It is therefore necessary to implement a highly targeted marketing strategy and this takes time . Therefore, more than a huge investment, an accurate strategy is needed which must include: Careful study and identification of the buyer persona they want to attract; Creation of content on blogs and authoritative sites to attract our specific buyer persona; Activities on social media (in B2B especially LinkedIn), to increase the fan base; Implement marketing automation to monitor and nurture contacts. It must therefore be taken into account that, by activating these basic levers, the results will generally not be seen before 4 months. However, purchasing contacts will bring value over time and the various activities implemented will constitute a real company asset Can the results of SEO positioning be seen quickly? False The previous point relating to the content marketing strategy is intimately connected to SEO.