|
Post by account_disabled on Feb 19, 2024 6:02:19 GMT -2
Working on new landing page tests can sometimes get tedious. What do I test? What’s going to give me the biggest lift in conversions? Where do I get ideas from? Critiquing your own landing page can be difficult especially if you were the one who designed it. Sometimes you can get too close to a project and lose sight of easy opportunities that are right in front of you. This post will give you ideas to help you to build your own high converting landing pages and win over your traffic. The biggest thing to . Most of the test opportunities mentioned below have to do with making Buy TG Database the end goal easier to understand to the visitor. And don’t forget to make it crystal clear what they should do next. Adobe Marketing Cloud adobe-marketing-cloud Click for full-size image 1. Clean design with good color contrast If it ain’t broke, then don’t fix it. Adobe doesn’t get fancy with their design cues, fonts or colors. The result is an easy to read page with good contrast and flow. Well done. 2. This form is a conversion KILLER I’ll start with the amount of form fields in this form: keep it simple stupid! If all of these fields are really necessary (and I believe they aren’t) then test a two-step form that collects the basics at first and leads visitors though a funnel to collect extra information. This alone should boost the effectiveness of this page. Also… “Submit” as your button? Get real, “submit” doesn’t add any value, therefore it doesn’t belong on your landing page. 3.
|
|