Post by account_disabled on Jan 2, 2024 1:55:30 GMT -2
In Canada , the homeland of the Tim Hortons coffee chain , there is a tradition firmly rooted in the hearts of all Canadians: that of making snowmen as soon as the first snow falls. The snowmen that Canadians love so much are precisely the stars of the new Tim Hortons Christmas spot. But the snowmen that make their way into this ad are not typical snowmen and claim to be as diverse as the people who build them (and that is why beyond buttons, carrots and tree branches, they also sport accessories such as Indian scarves, feathers and even kilts). With the ad (baptized "Snowpeople" ), Tim Hortons celebrates diversity and inclusion and also the ability to stumble face to face with happiness in the seemingly smallest things (making a snowman, for example).
The spot was signed by the agency Gut Agency, the production company Steam Films and the director Goh Iromoto , who was inspired by his own family when filming the advertisement. If you do not see the Phone Number List embedded video correctly, click here “As a Japanese Canadian, it has been an honor for me to be able to work on such an impactful campaign that celebrates different cultures, diverse backgrounds and the inclusivity that runs through the veins of so many Canadians ,” says Goh, 2What makes this ad so special is that it dares to go beyond to connect us with the humanity that we all share," he adds.
To light the spot, Tim Hortons took into consideration hundreds of proposals from real people to light snowmen that adequately reflected different stories and cultures and broke a spear in favor of inclusion. “When we embarked on a journey to explore the special moments in the lives of Canadian families, we thought the best way to approach the task was to hear from those families directly ,” says Hope Bagozzi, chief marketing officer at Tim Hortons. The Canadian company examined hundreds of proposals and finally chose 21 different snowman designs to parade through "Snowpeople."
The spot was signed by the agency Gut Agency, the production company Steam Films and the director Goh Iromoto , who was inspired by his own family when filming the advertisement. If you do not see the Phone Number List embedded video correctly, click here “As a Japanese Canadian, it has been an honor for me to be able to work on such an impactful campaign that celebrates different cultures, diverse backgrounds and the inclusivity that runs through the veins of so many Canadians ,” says Goh, 2What makes this ad so special is that it dares to go beyond to connect us with the humanity that we all share," he adds.
To light the spot, Tim Hortons took into consideration hundreds of proposals from real people to light snowmen that adequately reflected different stories and cultures and broke a spear in favor of inclusion. “When we embarked on a journey to explore the special moments in the lives of Canadian families, we thought the best way to approach the task was to hear from those families directly ,” says Hope Bagozzi, chief marketing officer at Tim Hortons. The Canadian company examined hundreds of proposals and finally chose 21 different snowman designs to parade through "Snowpeople."